30-06-2009

Collier's Powerful Welsh Cheddar unveils brand new look

Fayrefield Foods will unveil a brand new look for its flagship cheese Collier's Powerful Welsh Cheddar at this year’s International Cheese Awards at Nantwich (28 – 29 July 2009.)

Collier’s new packaging introduces a fresh and modern look while keeping the strength and character of the collier identity which signals the quality and taste that Collier’s is famous for.

Collier’s won “Best Welsh Cheddar” at last year’s show and the new look will be showcased at Fayrefield’s spectacular Collier’s Bistro Live at International Cheese Awards at Nantwich and will be in stores later this summer.

The visually stunning Bistro will boast a theatre kitchen and café where TV chef Matt Tebbutt and former Coronation Street star turned cheese maker, Sean Wilson, will be demonstrating a range of mouth-watering recipes.

Both Matt and Sean are judges at this year’s show. Matt, who presents Market Kitchen on BBC2 and UKTV Food, is the brand ambassador for Collier’s, while Sean, who played Martin Platt in the long-running soap, now produces a range of farmhouse cheeses at his home in Saddleworth, Lancashire. He is also Patron of International Cheese Awards at Nantwich 2009.

Matt Tebbutt can be seen demonstrating how to make delicious family meals using the sensational taste of Collier’s online at www.collierscheese.com

The Collier’s Bistro Live will become an important focus on the trade day, first hosting a breakfast meeting for the show’s judges ahead of the cheese judging followed by a pre-lunch reception for 100 guests where Collier’s cocktails and canapés will be served.

Once the show is open to the public the following day, it will be transformed into the Collier’s Bistro Live Café, serving a fabulous lunch menu devised by Matt Tebbutt to 36 lucky guests, six of whom won their tickets in a pre-show media competition run by Collier’s.

The Collier’s range also includes:

Collier’s Grated
Collier’s is also available ready Grated for more speed for busy cooks. The resealable tub keeps cheese fresh and sits neatly in the fridge door and can also be recycled.

Available in Tesco

Collier’s Welsh Valleys Butter
Created to cater for discerning taste buds and to complement our cheese, Collier’s Welsh Valleys Butter is made from freshly churned Carmarthenshire cream with two per cent sea salt which gives a rich, creamy, full flavour without a higher salt content.

Available in Tesco (Wales)

Note to editors:
Collier’s Powerful Welsh Cheddar is available from Tesco, Sainsbury, Asda, Co Op, Morrisons, Waitrose, Spar, Booths.

For more information, images or samples contact Leigh Roberts on 01656 788336/leigh@colemanroberts.co.uk or Theresa Kerr at Fayrefield Foods on 01270 589311/theresak@fayrefield.com
See www.collierscheese.com