03-08-2009

Collier's Powerful Welsh Cheddar launches a distinctive new look

Collier’s Powerful Welsh Cheddar now has new packaging to more appropriately reflect the quality of this unique cheese. The premium cheddar, created from traditional Welsh origins is renowned for it’s ‘powerful’, long, deep character and savoury yet slightly sweet taste, with a hint of crunch.

The instantly recognisable use of black packaging has been maintained, as has the iconic image of the miner but the pack now has a cleaner, more modern design to deliver greater impact. The new cream presentation bar allows areas for easy communication while the new logo design and product imagery complete the increased quality emphasis.

The new pack is appearing in stores now but please don’t be confused it is the same, sensational cheese that initially tempted you to take, ‘One Taste and Become Collier Too’.